Archive for the ‘blog’ Category

10 Sep2010

Phil Davison stump speech Sept. 9, 2010 Well hot damn, now THAT is some serious passion!  In case you missed this stump speech disguised as a nervous breakdown/intervention take a little peek – Republican, Democrat, Independent, or psychotherapist, you gotta love this level of commitment. Well said Sir! I don’t post this to make a [...]

07 Sep2010
The Worst Infomercial Ever

The Worst Infomercial Ever By Steve Multer Jun 22, 2010 x For the eleven people in the world who’ve never seen it, here is the now un-embeddable link to the YouTube posting titled, “HOME SHOPPING FAIL” – enjoy. x x Yes, it’s a timeless classic from 1979 that has so much to teach us about [...]

07 Sep2010

Jobless Numbers?  What Jobless Numbers? By Steve Multer Aug. 21, 2010 I just got home from six weeks in France.  Before you click on to something else allow me to explain and clarify.  I don’t say this to brag, I say it because I’m unemployed and bored.  Back with me now?  Cool.  In my line [...]

06 Sep2010

The Human Connection By Steve Multer May 11, 2010 Teaser Marketing.  The come-on.  Eye candy.  Enticement.  Seduction draw.  Today’s advertisement methodologies are devised and developed on a platform of historic  best- and worst-practice models, drawn from seven decades of modern branding techniques.  Whether a campaign makes money or falls flat is measured on multiple scales, [...]